Buying Pop Culture Intellectual Property At Garage Sales

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

What You Need to Know About Online Marketing

In the last few years, e-commerce has grown exponentially. According to a recent study, 70% of retail website traffic will come from mobile devices by 2021, with sales reaching 4.2 trillion dollars. This is a huge market for any company to tap into. However, there are many things to consider before investing in digital marketing.

There are two main types of marketing: traditional marketing and digital marketing. Traditional marketing involves offline channels, such as print ads and billboards, while digital marketing is focused on the Internet. For example, a traditional marketing campaign may use print ads, billboards, and mailers to reach consumers. Meanwhile, digital marketing involves the use of social media, blogs, and email. Over the past few years, the line between the two has become blurred.

Content marketing relies on storytelling and information sharing to build brand awareness. This is an ongoing process that can involve writing and video production. This type of marketing can increase brand awareness, establish a presence as an authority on a particular subject, and influence consumer behavior. For those with strong writing, video production, and analytic skills, content marketing can help them build their business.

Social networks like Twitter are also useful for marketers, since it allows you to post images that inform your customer base. This is similar to the principle behind infographics and videos. By using these social media platforms, you can also expand your customer base and build your brand’s reputation.

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