Blaming Technology Will Always be a Losing Game | Veekly Highlights 3

Today’s episode is the compilation of the top 5 moments of the week in the podcast. I discuss so many different topics such as content creation, accountability, what defines “success”, lack of self-confidence and much more! Theres so much value in here that I hope you find something useful for your life in business or your personal life.

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

What Is Display Advertising?

The term “display advertising” is often used to refer to image-based ads that pay a publisher per click. The process is similar to referral programs but relies on outside individuals or companies to promote your brand. This method allows you to cut costs and outsource the heavy lifting. However, you need to be careful when using this form of advertising, as it puts your brand reputation in other people’s hands. For this reason, it requires a great deal of monitoring.

Today, 45% of all shopping occurs through a mobile device. Consumers use their mobile devices for research, comparison shopping, and even making purchases. According to the Pew Research Center, most Millennials (people born from 1981-1997) use mobile devices. Marketers must therefore be aware of this trend and take their message to customers. Fortunately, this method has evolved in recent years. While traditional marketing methods have been around for centuries, the power of social media makes it easier to reach a wider audience than ever before.

Digital marketing uses various techniques to reach your target audience. The technology helps brands establish brand identity and measure customer journeys. These methods can include online video, display ads, email marketing, and social media posts. Depending on your business’ goals, digital marketing can be an excellent way to reach your customers. And because it’s constantly changing, it’s crucial to understand and use these techniques as often as possible. So, how do you get started? With a little bit of research, you can start today!

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