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How to Use Social Media and Online Marketing to Build Customer Loyalty
One of the most effective ways to connect with your prospects is through email marketing. This is an inexpensive method with a high return on investment. According to HubSpot, email marketing generates about $36 for every dollar spent. It allows you to connect with people directly, as most people check their email several times a day. Emails can be used to advertise new products or services, as well as send transactional messages.
Social media is also a great way to interact with your existing clients and customers. Businesses can post special discounts and offers, volunteer for local organizations, and more. Social media is a great tool to create relationships with your customers and followers, and can help your business build stronger customer loyalty. In fact, it is estimated that 92% of millennials will purchase a product that they see on social media.