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How to Reach Millennials Through Mobile Devices

If you want to attract more customers, you need to know how to reach them. Today, 45% of all shopping is done on a mobile device, either to research or to make a purchase. In fact, most Millennials, defined as those born from 1981 to 1997, use their mobile devices to make purchases. Marketing companies understand that in order to reach these customers, they need to take their message to them. But how do they do this? Here are some tips.

Social media is a great tool for promoting products and resources organically, but also for engagement with consumers. People who follow a brand on social media have probably purchased something from that brand in the past, so they can help build a positive image for the brand. Social media also allows marketing teams to establish a voice and brand. In the case of Wendy’s, their flippant tone and humorous tweets have made them a popular presence on Twitter.

Content marketing is a long-term strategy for attracting customers. The strategy builds a library of valuable content that is easily shared via search engines. This content will not only promote brand awareness, but it will also boost your authority status. Those who have writing skills, video production skills, or analytic skills can take advantage of this strategy. It will help you attract and retain customers. So, start creating content today. You’ll soon see the results.

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