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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

How to Use the Power of the Internet to Grow Your Business

With the advent of the internet, companies have had to re-think the way they reach consumers. While traditional marketing relied on radio, television, and print, digital marketing uses the power of the web to get the word out about products and services.

There are many ways to implement a digital marketing strategy. Some of the more popular channels include social media, mobile, and search. Those who are looking to grow their business can leverage these channels to get noticed, increase leads, and build brand recognition.

One of the most important aspects of a marketing campaign is a thorough understanding of how people use the various platforms. By using targeted ad strategies, businesses can get their message across to highly targeted audiences. Aside from targeting specific demographics, marketers can also tailor offers to geographical location and time.

A smart move would be to invest in content. This could be in the form of an eBook, a blog, or an infographic. Content should be useful and interesting to consumers. It could be about a new product, service, or event. Alternatively, companies can make use of YouTube or Pinterest to snag their share of eyeballs.

The internet has become a popular medium for distributing information and entertainment. Consequently, e-commerce has grown exponentially over the last several years. E-commerce sales are expected to reach $4 trillion in the U.S. by 2020. To that end, the use of social media has grown significantly. Creating an engaging profile on a social platform demonstrates a company’s sociability and allows it to develop a personal connection with its audience.

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