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Reaching Millennials Through Mobile Devices

With more than half of all retail sales occurring on mobile devices, marketers must ensure they reach a mobile audience. Millennials, the generation born between 1981 and 1997, use their smartphones and tablets to research, compare prices, and even make purchases. Taking your message to the people who need it is vital to your success. However, you must be careful not to annoy your target audience by placing ads that are not relevant to them. Here are the most popular methods of advertising on mobile devices.

Social Media: Social media channels allow marketers to reach their prospective customers through organic methods. Marketing teams can engage with consumers on social media, build relationships, and send them to their products. Another popular method of marketing is pay-per-click advertising. Similar to search engine marketing, pay-per-click advertising allows advertisers to pay when a website’s advertisement is clicked. In addition, social media platforms offer a variety of marketing opportunities that are not limited to Google. Using social media channels, marketing teams can build a brand voice and establish a voice that fits their business. Wendy’s humor, for example, has made the brand popular on Twitter.

Content Marketing: The aim of content marketing is to generate awareness of a business and generate leads. Various digital marketing channels are used to deliver the content, which include social media, a company website, email, display advertising, and a blog. Content marketers can also create a video or write a white paper on a particular topic. These are effective means of marketing because they provide unique content for your audience. The goal is to attract new customers and convert them into loyal customers.

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