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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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McDonald’s Product Managers Have A Breakfast Problem On Their Hands
Let’s encounter it, McDonald’s won the battle for morning meal a long period of time ago. For McDonald’s, breakfast is a huge component of where they make their cash: 25% of their sales originate from morning meal. Nevertheless, what seemed to be a done deal is beginning to look anything like that now. Over at Taco Bell, a new morning meal menu featuring a Waffle Taco has been extensively covered by the media as well as is meeting with favorable reviews. Clearly this battle is not over. It might be time for the McDonald’s item managers to start to make changes to their breakfast product advancement definition. The item managers at McDonald’s requirement to get creative …
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