Ask yourself, “what’s the alternative?”

Our collective tolerance isn’t very high these days .. we also don’t understand the reality of options .. everyone has the ability to adjust, you may not see it as circumstances are often difficult but the reality is fro 90% u can adjust and get a new job that pays same or less but gives you more happiness of peace, that said, many of us need to learn to “eat” some inconveniences more often, challenges can becomes gifts 🎁 if they are looked at differently .. at the end of the day .. you’re in control, remember that ❤️

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

How to Identify Your Ideal Customers

It’s a given that identifying your ideal customers requires trawling through data. While age, gender, and location are easy to identify, more sophisticated marketing techniques dig deeper into the interests, role, and industry of each target audience. Here are some methods for identifying the best audience segments. All of these techniques are useful for marketing to new users, but there’s no substitute for research and analysis. In the end, you must understand your audience before launching a successful marketing campaign.

Digital marketing channels: Social media, email, and search engine ranking are just some of the many channels that can be used to market your product. In addition, messaging platforms allow for easy customer service. If your audience is already following you on social media sites, they can simply reply to messages through their preferred messaging platform. If you’re targeting a specific demographic, you can create custom campaigns through social media. However, it’s not necessary to use Facebook Messenger or Twitter.

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