Your “call to action” won’t work if you’re making the action too hard for people to follow. It’s about to be 2023 .. if you’re not taking a mobile-first approach to your user experience, you’re leaving huge amounts of opportunity on the table.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Build Trust Through Content and Online Marketing
Marketing has always been about targeting customers with the right message at the right time. There are many ways to do this, from email marketing to paid ads in mobile applications. It is important to remember that while a single touch might get your product in front of a consumer, a series of touches over a period of time will build trust.
One of the best ways to do this is with an effective content strategy. This includes creating and distributing informative and relevant content on a regular basis. Content can be anything from a well-crafted web page to an infographic. While the former will garner a few clicks, the latter is the gold standard.
Another way to achieve this feat is to use a content library. A good content library is an invaluable resource to building brand recognition, boosting SEO rankings, and establishing your reputation as an authority in your field. An adhoc content library is also a great way to showcase your company’s wares to a highly targeted audience.
Content marketing can be a daunting task, but there are several tools available to help you. For example, using a Content Marketing Automation (CMA) solution is a great way to deliver relevant, well-written content to a large group of people. You can even customize the message to specific demographics or geographic locations. From there, you can enlist the assistance of a professional to develop an integrated strategy that fits your unique business needs.