Are you micromanaging as a leader?

Too many leaders have their egos tied up in being “the best, ” slowing them down. It’s time to cut it out and realize you can let somebody else be “good” in one area so you can be “the best” where it really counts. If you have a business, please understand .. having your self-esteem caught up in things that don’t matter is destroying your accountability and holding you back.

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Different Types of Digital Marketing

Digital marketing is all about making sure your business is able to reach customers on a variety of platforms. There are many different tactics you can use to do this, from content creation to paid advertising. Regardless of which type of marketing you decide on, the main goal is to reach as many people as possible to help drive sales.

The most effective way to achieve this is through retargeting. Essentially, retargeting refers to using a third party tool to target former customers based on their online activity. Retargeting is a relatively cheap way to reach potential customers.

Other forms of digital marketing include search engine optimization, social media, and text messages. Search engine optimization uses keywords to increase your page ranking. This means that your ad appears at the top of search results.

Social media marketing is a great way to reach potential customers through sites like Facebook. Facebook allows you to create ads that are targeted to certain demographics. For example, if you sell running shoes, you can create an ad that shows a picture of a runner.

Pay per click, also referred to as PPC, is a method for paying a publisher when a visitor views your ad. These ads appear on mobile apps and search engines. You can choose to pay a fee on a per-click basis, or you can bid on space to get a higher impression count.

Content marketing is a great way to increase brand awareness and promote your company’s authority. It also allows you to measure and analyze customer behavior.

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