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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use Empathy and Imagination in Internet Marketing
While traditional marketing relies on data and analytics, you can do it just as well with empathy and imagination. First, consider the problem your audience faces. Then, consider who they are, and refine your target group by subset. How can you solve this problem? Here are a few tips. Read on to get started. Marketing is more than generating traffic. It’s a way to build a relationship with your audience and provide valuable insights.
Email: Email marketing is still a very effective digital marketing strategy. Retail brands and e-commerce sites have seen success with seasonal discounts and promotions. Email newsletters are a great way to nurture leads, ensuring that they become repeat customers. But it’s not just email marketing. Facebook, Twitter, Instagram, and TikTok are all examples of new platforms. The best way to market to a niche audience is to create a campaign that will attract your customers’ attention.
Instagram: While Instagram is predominantly a photo-sharing site, you can take advantage of its user-friendly platform to increase your sales. Although it’s an extremely popular social media platform, it also has a diverse age range, so you can reach customers from their early twenties to their golden years. That’s a win-win situation for you. Marketing through social media is an excellent way to connect with your customers and make them feel special.