Advice on Parenting, Business and Self-Awareness | With Jason Portnoy

Today’s video is from @Jason Portnoy’s “Perfectly Mentored” podcast! We discuss why building self-esteem in our kids without delusion is so important, self-awareness around big dreams, listening to the pulse of the consumer, what really messes up 20-year-olds, why there’s no such thing as fast success, and much more!

Enjoy! Let me know what you thought!

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Choosing the Right Marketing Strategy

Choosing the right marketing strategy starts with determining your target audience. Awareness marketing is an excellent way to reach people who do not yet know that they have a need for a particular product or service. The results of this type of marketing are measured by metrics such as impressions, clicks, and engagement. This type of marketing is also effective for capturing new users.

In the digital age, companies can reach millions of consumers with a variety of marketing tactics. This technology has completely transformed the marketing industry. In addition to traditional marketing techniques, digital marketing has allowed companies to tailor messages to specific audiences. This approach is particularly effective if a business is attempting to establish a strong brand identity.

Influencer marketing is another popular method of marketing. Influencers are often found on social networks and can drive significant sales. Brands can also use Snapchat because of the variety of content options and the ability to create unlimited content. Social media marketing is evolving and changing quickly. Organic reach on social media platforms has historically been high, but this has been deteriorating over time. In fact, organic reach is near rock bottom on Facebook. In order to reach the maximum audience, businesses must create a compelling message and engage with their audience.

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