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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Benefits of Online Marketing and Paid Ads
There is a vast array of metrics available to determine the success of a marketing campaign. KPIs range from page views, to click through rates, to email responses, to app downloads. Typically, the first objective in marketing is to attract people to become sales leads. This can include identifying your target group and determining cost per lead. Further, it can also include other important factors like location, industry, and role. Ultimately, the goal is to grow revenue by using marketing to sell to that group.
Advertising through email is a common method in marketing today. The emails can be entire or a small portion of the message. Emails can be sent unsolicited or with the recipient’s consent. For example, a business may ask customers to enter their email addresses so they can send them information about new products and sales. The content of the email can be tailored to fit the specific audience. Depending on the type of email, these emails can range from a sales announcement to a newsletter.
The primary benefit of digital marketing is its ability to connect businesses to their customers on a personal level. In addition to being able to offer a personalized shopping experience to customers, it can also generate a high return on investment. In other words, the more personal a business can get with customers, the more likely they are to become loyal and re-purchase. The Internet is also a relatively inexpensive option, so it is important to consider how you can use it to your advantage.