A Thoughtful And Needed Conversation About NFTs and Marketing | Sinan Aral Podcast

Today’s video is an awesome podcast I recently did call The Digital Insider with Sinan Arai! We discuss what I’m most excited about in the world right now, nothing matters more than understanding where the attention is, what the blockchain does that the internet does not, history lessons on pop culture, the evolution of my content around parenting and so much more!

Enjoy! Let me know what you thought!
#garyvee #business #marketing

For more info on The Digital Insider
Podcast: https://www.buzzsprout.com/1995660/share
Instagram: https://www.instagram.com/digitalinsiderpod/
TikTok: https://www.tiktok.com/@digitalinsiderpod?is_from_webapp=1&sender_device=pc

Sinan Aral
Instagram: https://www.instagram.com/professorsinan/
Twitter: https://twitter.com/sinanaral

— Timestamps:
00:00 Intro
00:30 Marketing Underprice Attention
06:50 NFTs State Of The Union
31:20 The Reason Behind TikTok’s Success
36:20 Making Positivity Louder
45:40 End

Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

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A Thoughtful And Needed Conversation About NFTs and Marketing | Sinan Aral Podcast

What Is Content Marketing?

Content marketing is a great way to promote brand awareness by distributing information in the form of blogs, videos, podcasts, and other multimedia. It builds brand recognition by increasing the company’s profile as an authoritative source of information. If you are good at writing, producing videos, and using analytical skills, content marketing could be a great fit for you.

Unlike traditional marketing, inbound marketing involves adding value to the customer’s life. The focus is on building relationships and organically promoting the business, through others. Using the inbound marketing approach, you can choose which platforms to use based on your target audience, popularity in the industry, and bandwidth. You can start with one or several platforms, then expand your strategy as your business grows.

Traditional marketing focuses on offline channels, while digital marketing focuses on online ones. For example, a traditional marketing campaign may include print ads, billboards, and mailers, while a digital marketing campaign uses email, social media, and blog posts. The difference between the two is that digital marketing strategies are more flexible and cost-effective, while traditional marketing channels are more limited in the ways they reach their audience.

Social media marketing uses social media platforms to engage with the target audience and offer one-on-one support to customers. This is most often done by sharing content and responding to comments. Facebook, for example, has over one billion users and is an excellent place for your business to get noticed. Once you have a Facebook page up and running, you can add information about your products, services, and hours of operation.

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