A Keynote Every Franchisee And Franchiser Needs To Hear Going Into 2023

Today’s video is a keynote I gave in Las Vegas recently! I talk about my journey into marketing as a kid, paying attention to where attention is, how ego is just insecurity with makeup on, the importance of the tiktok-ification of social media, why entitlement is poison, why you need to adapt in 2023, why Facebook reels are so hot right now and much more!

Enjoy! Let me know what you thought!

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Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

How to Use Digital Channels for Online Marketing and Paid Advertising

Using digital channels to connect with your customers is nothing new. Every brand has a website and a social media presence. A lot of brands are leveraging influencers to boost sales. Retail brands are seeing great results with seasonal promotions and offers. The latest ad technology has marketers thinking beyond traditional channels.

There are many strategies and tactics you can implement to achieve your marketing goals. The best marketers understand how each digital ad campaign contributes to overarching goals. These include content, search engine optimization, social media, and email. Whether you are a small business or a large corporation, you should take advantage of digital channels to reach your customer base.

There are hundreds of social media networks. Some, like Facebook, have always been the king of organic reach. There are other social platforms, including LinkedIn, Twitter, and Snapchat, that offer more targeted features. There are also paid ad services that can target audiences by age, location, and interests. There are even programs that automatically book ads and analyze your data for you.

For example, you can have Google display your ad to users that have previously searched for terms related to your industry. You can also use retargeting to show ads to users that have previously clicked on your ad. This is the smartest way to maximize your ad budget.

The best part is that you can test out different ad types, see which ones are most effective, and experiment with the right combination of tactics to create an ad campaign that is right for your company.

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