Today’s episode of the GaryVee Audio Experience is a conversation I had with the CEO of Sesame Workshop, Steve Youngwood! We discuss what Sesame Workshop is all about, Steve’s upbringing and the beginning of his career, what’s going on with Sesame Street right now, the most surprising thing that Covid brought from a brand standpoint, who my favorite muppet is (hint: he’s green) and much more!
Enjoy! Let me know what you thought!
For more on Steve and Sesame Workshop
— #garyvee #sesame #podcast #positivity
Thanks for watching!
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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
What Is Marketing?
Marketing is the process of attracting customers to a business or product. It includes various methods, including market research, advertising, public relations, and social media. The ultimate goal of marketing is to create a positive brand image and build long-term customer relationships. The first step in a marketing strategy is to identify your target audience. Then, determine the best ways to reach them.
Marketing involves many different activities, including advertising, marketing research, and customer focus groups. The goal of these activities is to reach the greatest audience and create the greatest amount of visibility for a product or service. Advertising campaigns are usually geared toward a specific outbound strategy and are a large portion of a marketing budget.
Content marketing is another important component of any marketing strategy. This type of marketing uses storytelling to attract customers. This content can be anything from blog posts to digital videos to podcasts. The most important thing to remember when marketing with content is that the consumer must be able to get something of value from the information provided. You can’t just bombard a consumer with content; you must give them information that will help them decide if the product or service is right for them.
Marketing through social media is also a great way to reach a larger audience. Social media sites like Facebook and Instagram have large user bases that can be targeted. This can help you reach customers of all ages.