A big opportunity for small businesses

“Merch as marketing” is a clear opportunity for so many .. it’s a focus of @vaynermedia and it’s one of the opportunities for everyone watching this, from a Fortune 500 CMO to someone who printed 100 t shirts and is just starting its brand to a business that’s a local business selling sandwiches for the last 45 years to a dentist in Denver … listen carefully to the macro and start executing the “$1.80 strategy” – google it) to get your leads

Thanks for watching!

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Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

What Is Marketing?

Marketing is a process that involves identification of a product, determining demand, deciding on price, and selecting distribution channels. It also includes developing and implementing a promotional strategy that incorporates both outbound and inbound marketing methods.

Online Marketing: Managing your presence on the internet is key to generating leads and sales. Marketers use a variety of marketing tactics to attract and retain customers, including email campaigns, compelling content, shareable social media, and great web design.

Internet Marketing: The growth of e-commerce has made it possible for businesses to reach customers from all over the world, with 70% of retail website visits coming from smartphone users. Creating an effective internet marketing strategy requires a strong understanding of your customer’s needs and preferences, as well as a keen attention to technical aspects like SEO (search engine optimization) and web design.

Paid Advertising: Paying for your message to be spread by paid ads is another key part of a comprehensive marketing plan. You can choose from different channels, such as Facebook, Instagram and Google, to help promote your products and services to potential buyers.

YouTube Marketing: Using a YouTube channel to promote your business is a great way to attract new subscribers and grow your brand. You can create a video that explains your company’s mission, what it does, and how to contact you for more information.

In order to succeed in today’s competitive environment, companies need to focus on creating value for customers and developing strong relationships with them one at a time. This is known as the one-to-one era and is an approach to business that focuses on meeting individual customer needs and building long-term relationships.

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