Do you want to know why it takes so long for people to see results from their SEO? Well, there are two main reasons. The first is, it just takes time for things to kick in and algorithms to adjust. You can’t really control that, that’s just Google, right? You can’t really speed that up, time is time, they’re going to do their thing when they do their thing.
But there’s another reason why it takes people a long time to get results, and this one is more in your control. It’s that it takes time to implement those SEO changes. And most companies move really slow to make changes on their site and the longer it takes you to implement the changes, the longer it’ll take for you to see results. So today I want to break down seven tips that are easy to implement.
RESOURCES & LINKS:
Google Search Console: https://search.google.com/search-console/about
Exploding Topics: https://explodingtopics.com/
Tip number one, everyone has SEO errors. It’s natural because as you adjust your existing pages, or even add new ones, it can always create more errors. So I want you to head to neilpatel.com/ubersuggest. Type in your URL. In the left hand navigation, click on “dashboard” and then click on “add your first project.” Follow the steps, step-by-step.
What you’ll find is Ubersuggest will monitor your site, look at the keywords you want to rank for, look at all the SEO errors you have on your website, but here’s the thing that Ubersuggest does that I love. What it does is, it breaks the errors down from top to bottom, what will have the biggest impact and what’s the easiest to implement? So you want to fix the easy ones first, because they’re at the top and they’ll also have a bigger impact on your rankings. And that way you’ll get better results in a shorter period of time.
Tip number two, speaking of Ubersuggest, it’s also a tool that I added to my own website, neilpatel.com, and I want you to do something similar. It’s so popular that’s generated over 24,000 backlinks. That’s a lot! That’s a lot of extra links that I’m adding to neilpatel.com and it was so effective, I also bought AnswerThePublic and I’m going to integrate that into our portfolio over the up and coming months. Links are popular currency. The more people that link to you, the generally the higher you will rank.
Tip number three, use Google Search Console. It’s a free tool from Google. Log into it and add your website if you already haven’t done so. In Search Console, I want you to look at your traffic.
Tip number four, delete irrelevant pages that no one cares for anymore. See, over time, some of the content on your site will just get old and irrelevant. I’m not talking about outdated. I just mean straight up irrelevant.
Easiest solution, delete those pages and 301 Redirect them to the most relevant pages that are on your website. This will help you keep your site clean and strong from an SEO standpoint.
Tip number five, write on exploding topics. One of the best ways to get traffic, is to write on topics that are just about to get super popular, but aren’t that competitive yet. There’s a tool called exploding topics. It shows you what you should consider going after. And I want you to start writing content on that.
Tip number six, now, this is an easy one, but it costs money. Have you noticed there are a lot of blogs out there? There’s pretty much blogs on everything. Look for one that’s ranking great in your space and has traffic.
You want to take that blog, hit up the site owner, you can usually find their email on the contact page or through tools like hunter.io, and ask them if they want to sell it. Most people will ignore you, some will say yes. If you find some at reasonable prices, buy them, merge it into your website, including their content, and make sure you do the 301 Redirect to the appropriate URL, and once you do that, it’s simple.
Tip number seven, merge content on similar pages. For example, I may have two blog posts on the topic of SEO for beginners. Now this confuses search engines, as they don’t know which one to rank. So what do you do? You merge the pages together. Then you take the URL with less traffic and forward it using a 301 Redirect to the more popular page. This helps solves confusion for the search engines. And in the end, you’ll get more search traffic over time.
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How to Use Social Media to Build Brand Identity, Engage Consumers, and Generate Leads
Social media allows marketing teams to reach potential customers and promote their products and resources organically. By engaging consumers through social media, marketers can develop brand loyalty and build positive customer experiences. In addition, social media can help marketing teams establish a voice and brand reputation. Take Wendy’s for example: She is an internet phenomenon thanks to her flippant tone, and her Twitter account garners millions of likes and responses. Marketing goals can be broken down into four key categories: brand building, engagement, lead generation, and selling.
Digital marketing is different than traditional marketing. It involves attracting customers using email, social media, and search platforms. Email marketing can be used to nurture prospects and keep them updated on your latest offerings. It also helps you track your success through the number of subscribers you have. Email marketing has become one of the most powerful digital marketing channels, allowing you to reach prospective customers through email. It’s a proven way to stay connected with your customers and get them to take action.
Traditionally, businesses have focused on marketing through traditional media, such as print and television. However, the rise of the internet has changed this approach. Digital marketing includes the use of websites, social media platforms, and search engines to reach consumers. It is also effective for building brand identities and increasing customer conversions. It adds character to the modernization of businesses, while providing new ways to connect with your target audience. So, the next time you’re wondering about how to connect with your target audience, try out digital marketing.