5 Types of Marketing

Marketing is the process of promoting products and services to customers. Marketers use their expertise to identify consumer and industry trends, formulate campaigns and captivate audiences with how their products stand out from competitors.

Online Marketing:

In online marketing, a company uses websites, social media and search engines to promote its products and services to potential customers. Some common methods of online marketing include email marketing, display advertising, search engine optimization (SEO), and paid search marketing.

Internet Marketing:

The growing popularity of the Internet has created new marketing channels for companies to engage with consumers. These include email lists, banner ads, PPC (pay per click), and social media marketing.

Content Marketing:

A type of marketing strategy that involves publishing informative and entertaining content to attract potential customers and build brand awareness. This can be done through blogs, newsletters, ebooks, social media, podcasts and webinars.

Paid Advertising:

Paid advertising is a marketing strategy that allows businesses to reach consumers at the exact moment they are ready to purchase their product. It can be used to target specific demographics and is a great way to increase sales.

YouTube Marketing:

Youtube is an online video site and app that can be used to promote a business or products. Videos can be used to explain a product or service and show off new items and features.

Direct Marketing:

Direct marketing is a form of marketing that includes traditional marketing strategies and digital marketing tactics such as email and search engine advertising. It can also include trade shows, conferences and fairs.