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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Importance of Marketing
If you want your business to grow, you should understand the importance of Marketing. The most effective ways to increase your ROI include digital marketing and social media. These marketing strategies have many advantages, including the ability to measure ROI in real time. For example, with digital marketing, you can easily measure the quality of leads and conversion rate, and you can pause your advertising campaign until you see better results. If you want to improve your lead generation and conversion rate, digital marketing is the way to go.
Digital marketing involves the use of digital devices to promote a brand. This marketing strategy can measure the customer journey and convey promotional messages. Digital marketing strategies can include online video, social media, search engine marketing, paid social ads, and social media posts. While most people lump traditional marketing and television together, there are many different methods of marketing that can be used today. In addition to utilizing digital marketing, you can also experiment with traditional marketing tactics, such as print ads.
One strategy to consider using social media for marketing is pay-per-click advertising. Pay-per-click advertising allows marketing teams to purchase traffic from search engines and websites by placing ads and paying for each click. Pay-per-click ads are typically at the top of search results, where they’re determined by bids on specific keywords. Traditional advertising means using banner ads on websites. But using social media is a great way to establish a voice that people will relate to.